Custom signage manufacturer. E-commerce platform with a live product configurator, laser engraving options, and order management. 10,000+ clients served.
Plaques Enseignes is a French manufacturer of custom signage: door plates, nameplates, laser-engraved plaques for professionals and individuals. The existing system was a patchwork of outdated tools that couldn't handle the volume of custom orders they were receiving.
The goal was to build a complete e-commerce experience from scratch: a platform where clients could configure their product in real-time (dimensions, materials, engravings, fonts), get an instant price, and place an order, all without any back-and-forth with the sales team.
The core complexity was the configurator. Each product type has its own combination of variables: material, size, finish, engraving type, font, text content, with dynamic pricing that changes in real time. Building a UI that makes this feel simple to the end customer, while handling hundreds of possible configurations under the hood, required careful UX thinking and solid backend architecture.
On top of this, the order management side needed to be built for the internal team: a dashboard to track orders, manage production status, and export data for their manufacturing workflow. Two interfaces, two user types, one codebase.
Real-time product preview as customers select dimensions, materials, finishes and engravings, price updates instantly with each change.
Custom text input with font selection and live preview of the engraving on the product: what you see is what gets manufactured.
Internal dashboard for tracking production, managing order status, and exporting manufacturing data, replacing three separate tools.
